I really like this site for it's simplicity. I have criticized sites for this before but in this case it does well to represent the brand and doesn;t come from a lack of creativity or anythign better to but in that big white space you call a website. The site identifies the brand very well and uses the "clean" white space very well as an impact for it's product! Me likey. I think making a big white site visualy pleasing can be more difficult than making cool banner and graphics to fill the screen.
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